Description

Understanding the New IMC Strategic Direction

MKT544 Week 4: Select one of the following brands to research:

Wholly Guacamole
Sonic
Starbucks
Coca-Cola®
Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

Fan engagement
Brand exposure
Customer interaction
Page traffic
Lead generation
Brand image (enhancement)
Sales (increase/decrease)

Format your paper consistent with APA guidelines.