Description

Integrated Marketing Communication Functions: Personal Selling, Public Relations, Direct Marketing, Experiential Contact

MKT544 Week 5: Examine one of the following companies:

Taco Bell
Hershey’s
Huggies
Papa John’s

Write a 525- to 700-word paper and answer the following questions:

What types of promotions are available?
What are the objectives of the various consumer promotions?
Do the promotions on the websites match the company’s advertising and consumer promotions at retail outlets?