Understanding the New IMC Strategic Direction
MKT544 Week 4: Select one of the following brands to research:
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
Brand image (enhancement)
Format your paper consistent with APA guidelines.