MKT544 Week 4: Digital & Social Media Marketing Strategies


This assignment takes 24 to 48 hours to be completed. Send the assignment instructions to the email



Understanding the New IMC Strategic Direction

MKT544 Week 4: Select one of the following brands to research:

Wholly Guacamole
Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

Fan engagement
Brand exposure
Customer interaction
Page traffic
Lead generation
Brand image (enhancement)
Sales (increase/decrease)

Format your paper consistent with APA guidelines.