BSCOM234T Week 3 – Apply: Self and Perception


This assignment takes 24 hours to be completed. Send the assignment instructions to the email



BSCOM234T Week 3 – Apply: Self and Perception

1. When looking at Haley’s LinkedIn page, the PR firm notices that some of the information is misspelled and Haley’s photo is blurred. In several meetings with Haley, it appears that her presentation online is now how she really is in person. In order to keep their perceptions in line, the PR firm needs to ___________________.

a) link details with the big picture
b) reduce uncertainty
c) consider self-fulfilling prophecy
d) apply the self-serving bias

2. Jason asserts that there is nothing wrong with the culture at Creative Consulting. Jason’s resistance to change is so strong because his business culture is built on certain _________, which is also the most resistant to change among people.

a. values
b. beliefs
c. dislikes
d. attitudes

3. When someone uses a familiar structure to interpret information that is unfamiliar, what are they doing?

a. direct perception checking
b. imposing consistency
c. becoming other-oriented
d. superimposing

4. The tendency to stereotype someone based on the few cues that online interactions provide is known as _____________________.

a. attribution theory
b. impression formation theory
c. social identity model of deindividuation effects (SIDE)
d. implicit personality theory

5. At the end of Haley’s interview, one of the PR firm associates shook her hand and noticed she may bite her nails. The PR firm associate inferred that Haley has been very nervous and stressed, which leads her to bite her nails. Which stage of the perceptual process is reflected in this example?

a) Responding
b) Organizing
c) Interpreting
d) Selecting

6. Alicia noticed that she was not answering her office phone. Alicia infers that Haley is probably trying to take a temporary break and learn how to balance everything again before she resumes working with clients again. Which process of perceptual organization and interpretation did you use in arriving at this conclusion?

a. Implicit personality theory
b. Use of personal constructs
c. Attribution theory
d. Impression formation

7. The PR firm is disappointed that they cannot assure the female employees that they can speak openly, so they asked Alicia what they can do differently. Alicia tactfully but honestly tells them what she thinks. This situation reflects which strategy related to improving one’s self-esteem?

a) developing honest relationships
b) letting go of the past
c) avoiding comparisons
d) visualizing a positive image

8. Haley, who is thinking about how to describe herself, believes that she is a skilled speaker, intelligent, and a good listener, and if the PR team was to get to really know her, she believes that the PR firm would look positively at her. Haley is most likely engaging in which technique used for improving self-esteem?

a. avoiding comparisons
b. self-talk
c. reframing
d. visualization

9. Haley told the PR firm that when Kameron gets a new client, he brags to everyone about how he awesome he is at consulting. However, when Haley gets a new client, he says she was lucky. Which tendency may Kameron have?

a. Horn effect
b. Self-serving bias
c. Implicit personality theory
d. Fundamental attribution error

10. The PR firm has made generalized ideas about the employees at Creative Consultants based on what they have observed in one day. What process has the PR form used in forming their perceptions?

a. Punctuation
b. Thin slicing
c. Superimposing
d. Selective perception

11. 180 Public Relations have asked the employees to participate in a self-observation exercise where they can describe themselves so that the PR firm can have a better understanding of who they are. Which statement reflects a self-observation that can encourage us to assume new labels?
a. “Dad always said I was trouble.”
b. “I am a student, a son, and a boyfriend.”
c. “I’m a Phi Beta Kappa.”
d. “Hey! I’m an outgoing, fun sort of person.”

12. When the PR firm first met Haley at work, Haley was impatient, stressed out, and irritable. For quite a while, the PR firm had a negative impression of Haley. In reality, Haley is kind and even-tempered, but the recent situation has been challenging for her. Which of the following best describes why the PR firm persisted in seeing Haley in a negative light?

a) Primacy effect
b) Horn effect
c) Self-fulfilling prophecy
d) Implicit personality theory

13. Someone’s own understanding of the stable ideas about who they are as a person comprises their ___________.

a. reference group
b. self-concept
c. face
d. image

14. The PR firm has taken pictures of the office. When Haley met the PR firm later in the breakroom, Haley remarked, “It’s interesting that you guys take pictures of everything all the time.” The perceptual barrier Haley is exhibiting is _______________.

a. ignoring information
b. imposing consistency
c. stereotyping
d. overgeneralizing

15. Haley is sitting in the conference room focusing on work, and then suddenly, she smells cologne. Which one of the following processes is occurring?

a. Passive perception
b. Active perception
c. Selective perception
d. Interpersonal perception

16. Elizabeth is dreading speaking with the PR firm. Interpersonal communication has never been easy for her, especially with new people, because she gets anxious and doesn’t speak. Sure enough, when the PR firm interviews her, Elizabeth starts to panic and doesn’t talk in front of the PR firm representatives. Elizabeth is a victim of her own ________________.

a. looking-glass self
b. communication apprehension
c. self-fulfilling prophecy
d. social decentering

17. Haley has decided to be more open about her personal life as an outlet to deal with stress. She tells anyone who will listen to her, the most intimate details of her personal life. According to the Johari window, Haley is probably in the ________ area.

a. open
b. blind
c. unknown
d. hidden

18. Haley said she started avoiding Kameron after the situation by going to lunch at 2 pm because Kameron took his lunch at 1 pm. However, Kameron revealed that after the incident he would take his lunch at 1 pm because Haley took her lunch at 2 pm. Which process of organizing and linking categories is involved?

a. Punctuating
b. Superimposing
c. Closure
d. Patterning

19. The process of one comparing themselves to others who are similar and measuring one’s worth is known as ______________.

a. self-efficacy
b. reflective competition
c. social comparison
d. life position

20. During some of the interviews, 180 Public Relations believe some of the employees have engaged in “save face” by correcting what they may perceive as a negative perception of their self. What is the correct term to explain this “save face” approach?

a) Corrective facework
b) Politeness theory
c) Preventative facework
d) Positive facework

21. 180 Public Relations noticed that some of the employees were very articulate about the value they place on themselves, specifically in the areas of their skills, abilities, talents, and appearance. This type of value is known as ___________.

a. self-concept
b. self-importance
c. self-awareness
d. self-worth

22. Due to the stress that the PR team has brought to the workplace, Alicia believes she is behaving in ways that will benefit her coworkers by making everyone feel better. What is this behavior called?

a. socially responsible
b. charitable
c. prosocial
d. conscientious

23. Alicia called Haley at her cubicle three times, but Haley never answered. Then Alicia realized Haley was on her break that she usually takes at this time. However, when Alicia walked by Haley’s cubicle, she was surprised to see Haley working at her cubicle. Alicia may be guilty of the perceptual mistake of ________________.

a. ignoring information
b. imposing consistency
c. oversimplifying
d. stereotyping

24. The PR firm thinks Alicia is helpful, collaborative, and professional. When Haley points out to the PR firm that Alicia is an aggressive co-worker who only cares about what Jason thinks, the PR firm refuses to believe it. Perhaps the PR firm’s perception is clouded by the ________ effect.

a) pattern
b) halo
c) horn
d) consistency